The Spiro Podcast: Managing your Real Estate Photography & Videography Business is a real estate podcast dedicated to the operational and business side of running a real estate media company. While much of the industry conversation focuses on creative technique, host Spiro fills a clear gap by addressing what it actually takes to build, manage, and grow a sustainable real estate photography and videography business.
Listeners gain practical guidance on topics including client retention, overcoming sales objections, managing busy seasons, compliance in real estate media, leveraging virtual assistants, and building brokerage relationships. The show features a mix of solo episodes from Spiro and conversations with industry practitioners—photographers, media business owners, and real estate professionals—who share firsthand experience on subjects like avoiding burnout, combating imposter syndrome, structuring service bundles, and integrating AI workflows into daily operations.
The Spiro Podcast is designed for real estate photographers and videographers who are ready to move beyond the camera and treat their work as a business. Whether someone is just starting out or looking to scale an established media operation, the show provides actionable frameworks for agent success, business growth, and expertise across industries. It is an essential resource for any real estate media professional who wants to sharpen both their business acumen and their client relationships.
Todd Kivimaki is the owner and founder of WOW Video Tours, a real estate media company he started 22 years ago while in his second year of college. When his parents were selling their house in 2004, Todd noticed that listings only had about six photos on the internet and decided to put video on the internet for real estate listings, which was a novelty at the time. He holds a BS in Computer Science from Bluffton University.
Todd developed an early brokerage subscription model in Lima, Ohio, where agents paid a flat monthly fee for him to shoot all their listings. WOW Video Tours now shoots over 12,000 jobs per year. As founder and CEO of Spiro Media, Todd leads the development of real estate media business management software.
Todd co-hosts The Spiro Podcast: Managing your Real Estate Photography & Videography Business with Craig Magrum. The podcast covers the business side of real estate media, addressing the gap in information about running the business side of a real estate media company. Todd is recognized as an expert in the field who knows exactly what photographers and videographers need to do to scale their real estate businesses.
Spiro is looking for real estate media business owners, industry practitioners, and proptech professionals to share operational and growth strategies with their listeners.