Lauren Rogers is Co-Founder and Managing Partner of Veritas Equity Partners, a Washington State-based multifamily investment firm specializing in middle-market workforce housing ($2M-$10M).
After a decade managing global partnerships at AWS, Tableau, and Gong, Lauren transitioned her strategic and operational expertise to real estate, where she's built $50M+ in assets under management with a 32% lifetime IRR.
Veritas partners with family offices and accredited investors seeking direct real estate ownership, tax efficiency, and multigenerational wealth preservation in supply-constrained submarkets overlooked by institutional capital. The firm has completed 10+ full-cycle acquisitions with zero investor losses.
Lauren's approach prioritizes long-term partnerships over transaction volume, offering customized deal structures, transparent reporting, and direct access to principals.
Based in Kirkland with her partner and two children, Lauren brings the same discipline from tech partnerships to real estate investing.
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